The Bleu Canvas is a Jamaican business, based in Kingston. We care for small business owners who are looking to curate an elevated experience for their customers. We offer bespoke and interactive customer service training for small businesses and entrepreneurs. The Jamaican customer service landscape is a little under-developed as such we are embarking on a mission to help SME’s change employee behaviour one small business at a time as your frontline staff can make or break your business.
Small and medium size enterprises are losing sales and customer referrals because of a poor customer journey and poor customer service. Throughout the life of a business we know that 80% of your sales will come from 20% of your customers.
Curating the Customer Experience
To elevate the buyer’s shopping experience, I look at all the touch points (points of interaction) that the customer has with your brand and work on designing an Elevated Customer Experience based on your customer responses. This is the transformation premise that my signature program ‘The Bleu Revue’ is built on. One that is focused on building a culture within the business that is customer centric.
The biggest potential for growth comes from our customers, but most businesses do not actively engage in this aspect of business as they do not see the real value in getting feedback and making improvements. Give the customers what they want and they will keep coming back.
The biggest potential for growth comes from our customers, but most businesses do not actively engage in this aspect of business as they do not see the real value in getting feedback and making improvements. Give the customers what they want and they will keep coming back. If you’re not sure how to solicit reviews, Hotjar has some great information on how to harness the power of customer feedback.
It takes months to find a customer and seconds to lose one. That is why it is absolutely crucial that you train your staff to epitomize the vision on the company when it comes on to customer service. Our sessions are interactive and fun as we found that people retain information more when they are enjoying the experience and feel involved and valued.
We work to ensure that you get a customized experience and not just another cookie cutter training and coaching experience.
So if you’re ready to create an elevated customer experience Sign Up Here for a free 30 minute discovery session to see how best I can help you train your staff to curate an experience for your shoppers.
..Tony Hsieh-Zappos CEO:
We take most of the money we could have spent on paid advertising and put it back into the customer experience. Then we let our customers do our marketing.
He also believed that most shoppers need an emotional connection to buy and if we can make an emotional connection, we can create a customer for life.