What is customer experience? Have you ever given thought to what makes you stand out from the competition? What makes your business unique? How do you get in front of your customers and keep them coming back? If you are still struggling to stand out from the noise of the competition, if you are tired of not knowing how to solicit feedback(even the negative) from your customers and use to it grow your business, if you don’t have a step by step sequence for all the interactions your customers have with your brand, then we need to talk, as no two businesses are the same.
At The Bleu Canvas, we take a customer centric approach to creating an experience for your clients. The customer’s buying experience becomes the focus. Customer service is important in creating an experience, but, while customer service is an aspect of the customer journey, it’s not a defining feature of your business. In order to stand out from the competition, you need to have a unique element. The X factor.
Small and medium size enterprises are losing sales and customer referrals because of a poor customer journey and poor customer service. Throughout the life of a business we know that 80% of your sales will come from 20% of your customers. Hotjar has some great information on how to harness the power of customer feedback.
Curating the Customer Experience
To elevate the buyer’s shopping experience, I look at all the touch points (points of interaction) that the customer has with your brand and work on designing an Elevated Customer Experience based on your customer responses. This is the transformation premise that my signature program ‘The Bleu Revue’ is built on. One that is focused on building a culture within the business that is customer centric.
The idea behind the program is to ingrain a culture that is built on feedback gathered from the view point of the owner, staff (if any) and most importantly the customer.
The biggest potential for growth comes from our customers, but most businesses do not actively engage in this aspect of business as they do not see the real value in getting feedback and making improvements. Give the customers what they want and they will keep coming back.
I then look at how we can implement these responses in the business while still remaining true to what the brand stands for and without losing its identity. Together, we will then design a branded ‘differentiating factor’ that is unique to your business and one that is built on creating trust and adding value which translates into an increase in sales and brand loyalty.
The biggest potential for growth comes from our current customers, but most small businesses do not actively engage in this aspect of business as they do not see the real value in getting feedback and making improvements.
In my one on one sessions, I help you to redesign a journey that makes it easier for them to buy and easier for you to execute behind the scenes(takes away the guess work as it becomes more streamlined). We will look at your vision for your business and incorporate customer reviews, as this shows that you value their opinion and they are highly valued.
So if you’re ready to create an elevated customer experience Sign Up Here for a free 30 minute discovery session to see how best I can help you increase your sales and customer referrals.
..Tony Hsieh-Zappos CEO:
We take most of the money we could have spent on paid advertising and put it back into the customer experience. Then we let our customers do our marketing.
He also believed that most shoppers need an emotional connection to buy and if we can make an emotional connection, we can create a customer for life.
What is touchpoint mapping and how can it improve your customer buying experience for your shoppers?
What is a touch point? Simply put, it’s every single time a buyer sees or hears anything about your business. We call them touch points. From the moment someone starts interacting with your business it’s considered a touch point. A facebook ad, an IG post, an email sent, purchasing at the register, entering the door…
How it Works
Your customers trust you to provide the same level of service each time they make a purchase. So in order to stand out in a marketplace that has multiple businesses like yours, the key to repeat customers is just an added extra touch of elevation. The Experience. It’s all about the experience, not just customer…
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